Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

There are two ways of making money. You can either make desirable things or you can make things desirable. And there's not much you can do about the laws of physics. Whereas the laws of psychology are magnificently malleable. I feel like I can rule the world, I know I could be what I want to We know about you, but do you know uh what you're getting into at all?

Up to a point. I know of the podcast quite well. I know that you're like recently a uh uh kind of a social media star. You even though you've been killing it for decades. Uh I heard a story about how someone just started like uploading some of your talks and it went viral and then you said, Maybe I should do this. It happened I think accidentally. And I've kind of reverse engineered what happened.

Which is that most marketing people Talk about what they do. And my argument is of necessity I started talking about how we think. And consequently Um

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