Special episode: McKinsey at CES 2026
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This is the McKinsey Podcast, where we help you make sense out of our world's toughest business challenges. Welcome to the show. I'm Lucia Rahili and I'm Roberta Fassaro. What should business leaders focus on this year when it comes to innovation in consumer electronics? We're going to explore that question on this special edition of the McKinsey Podcast.
Because McKinsey was at the Consumer Electronics Show in Las Vegas this week, and of course all the talk was about what AI can do. But Bob Sternfelds, McKinsey's global managing partner, says there are three things that humans can exclusively do, and that is aspire, set parameters, and think creatively. Aspire. Set the right aspiration.
That's a uniquely human capability. So how do you look for the skills about aspiring and getting others to believe in the aspiration? Human judgment. And so how do you set the right parameters, the architecture based on firm values, based on societal norms, whatever? How do you build the skills to set what the right parameters are?
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