Start Your Black Friday Planning Now

About 70% of the search activity for Black Friday happens in October, before the day itself even arrives. And the people doing the searching aren't impulse buyers. They're deliberate. So your buy are already getting ready in the fall. The question is whether you'll be ready when they are. You won't have to build anything new for this. You already have everything you need. Make it easy. Black Friday isn't the time to test a brand new concept on a cold audience. You want the confidence of knowing this thing is going to work.

My guest today. Is a dear friend of mine. One of them goes. That one over there, she's big money, and was my guest today. Her name is Amy Porterfield. Amy Porterfield is ever amazing. Best selling author of two weeks' notice, Miss Amy Porterfield. It's August, and I'm about to talk to you about Black Friday. We are months out. You've got somewhere on the mind.

And holiday promo is nowhere near the top of your list. And that's the whole reason that I want to talk to you about it today. The Black Friday promos that work need a runway. over weeks with time to do them well. The ones thrown together the week of Tend to feel like exactly that a last minute grab for cash.

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