How to Design Work That People Love | Marcus Buckingham

You're supposed to just listen to what people say. And what people actually say when they're trying to describe spontaneously, top of mind, an extreme positive experience. The word they use is love. And when you push on that, you realize what they're saying is something categorically different than like. Love isn't just like turned up to eleven.

And when you think about it, He's right. I mean, love isn't just like turned up to a 11. I mean, you've probably said something to the tune of, I loved that day when the team had that fantastic brainstorm where we just coalesced so great together. Or I loved how

that customer agreed with all of the fantastic recommendations that we made. That I just love that feeling that we had, right? And once you recognize it, Tim, once you recognize that you already use the word love to describe all of these elements of your work, you start seeing it everywhere. And you start noticing that the people around you also use love all the time to talk about their work as well. Yeah, you'll also notice that people don't like, they don't say things like, oh, I liked raising my kids, or I liked building something meaningful for my client or I liked being part of a great team.

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