#350 How To Sell Like Steve Jobs

The book that I want to talk to you about today is The Presentation Secrets of Steve Jobs, How to Be Insanely Great In front of any audience. and it's written by Carmine Gallo. So a friend of mine Founded a company. And he raised money from some of the best venture capital firms in the world, and he sent me this book.

Because he says they told him his investors told him that He should read this book before his next round of fundraising, and apparently they give this advice. to other founders in their portfolio as well. This book makes the case that Steve Jobs was the greatest business storyteller of our time. And so I think the ideas in this book. Are really important because essentially, if you read the book, it tells you how to sell like Steve Jobs. And since business is sales, I want to dedicate an entire episode.

to going over some of his ideas because think about it. You're selling when you pitch an idea. You're selling when you talk to customers. You're selling when you're trying to recruit people to come work for you. You're selling when you try to raise money for your business. And I think when you study the life and career of Steve Jobs, it's very obvious that he believed all these things. It's why he spent so much time and effort.

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