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Behavioral Grooves Podcast · 2026-01-15 · 47 min · 8,914 words

Throwback Thursday: The Surprising Power of One Word | Jonah Berger

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

Abercadavera. Abercadavera. Abercadavera. Abercadavera. Wait, wait a minute.

Kurt, Kurt, what are you doing? I'm trying my magic words. I'm Abercadabra. They're not joking, Tim. Well, what, you don't believe in magic?

Not that type of magic. No. Well then. Aveda Kavara. Aveda Kavara.

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