What the latest trends in sporting goods mean for brands
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This is the McKinsey Podcast. Where we help you make sense out of our world's toughest business challenges. Welcome to the show. I'm Lucia Rahili. And I'm Roberta Fasara. There's a health and wellness mega trend. meaning a sustained focus on
Physical. And mental health it's much easier. As a brand to be credible and authentic when it comes to the wellness element. Because you can very easily convey an image of Feel good.
The health aspect It's a bit More difficult. That's Alexander Tiel. He's a leader in our retail and consumer goods practice, and he's talking about the fact that globally folks are becoming less and less active. Nevertheless, there Is
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