Opportunities for Digital Transformation Capital with David Roux

Bloomberg Audio Studios Podcasts Radio News. This is Masters in Business with Barry Ruthholz on Bloomberg Radio. This week on the podcast, Another extra special guest. David Rue is chairman of Baypine, a fascinating private equity firm.

They are not interested in simply flipping companies or buying firms and then quickly selling them. What they do, uh much more involved than a consulting firm, they are experts at digital transformation uh across a wide variety of uh sectors in in in the investing world and they essentially take companies as varied as tire manufacturers and industrial producers and retailers and find intelligent ways to use technology to make these companies more efficient, more productive, more profitable. And they're not Again, they're not just consultants.

They come in, they take a stake in a company. Um, sometimes it's a minority stake, sometimes uh it's a larger stake, and they help effect this massive change uh with great results. They they're one of the few companies that specialize in this. Uh, their track record has been very impressive and the approach they bring to transforming old industry companies is is absolutely fascinating.

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