Tech All-Star Game, Milk Road Pro and Big Box Strategies

We're like, yeah, we're just gonna do the same thing, but a little bit cheaper and we're calling it an Echelon. It's pretty wild that they pulled this off. I saw them originally at CES. I was like, Oh, cool, a Peloton booth, and it was Echelon. It was it was the same thing. It was the exact same thing. I feel like I can rule the world of nowhere But I want to I put my all in it like a day's off. On the roadless travel, never what's going on? Uh, yeah, you know, lots of things going on. Where do you want to start?

You drive, what do you got? I got a couple quick Like random ideas for you. Okay. So I'll call this the big box strategy. Okay, here's my big box strategy. So I saw recently that Kevin Hart

was like, Hey, our new thing is live in Walmart. And I was like, new thing, what is it? Pretty much like athletic greens. And sure enough, it kind of is. It's just athletic greens. Plus Kevin Hart.

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