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Entrepreneurs on Fire · 2026-01-28 · 22 min · 3,798 words

Shopify's Winter '26 Edition: Point of Sale Upgrades with Ray Reddy

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

Boom, shake the room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down Shopify's winter of 2026 edition point of sale upgrades to drop these value bombs that I brought to Ray Reddy and the EOFire studios. Ray is VP of retail at Shopify, leading the company's retail business in championing local entrepreneurs with a career focused on leveraging technology for commerce. He previously co-founded Ritual, a mobile commerce platform supporting local restaurants and push life, which was acquired by Google, where he later led mobile product management for shopping and commerce.

Ray is passionate about building products that simplify complexity and create new opportunities to help local entrepreneurs win. And today we talk about retail updates, breakdown, Shopify POS Hub, solving pain points, and oh so much more. And a big thank you for watching today's episode goes to Ray and our sponsors. Are you ready for the ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies? Build funnels, automate follow-ups, manage clients, and even white label your own software.

Say hello to our featured partner High Level and visit highlevelfire.com to start your free trial today. Ray, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. Hey John, I'm I'm gonna say something real boring. I think one of the most underrated things is just good old-fashioned hard work. You hear about you hear about all of the, I don't know, hacks to to become successful.

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