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Entrepreneurs on Fire · 2026-09-12 · 27 min · 4,524 words

Why Most CEOs Don't Have a Strategy, They Have a Plan, and It's Costing Them Growth with Shannon Susko

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Who's ready to rock today? Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down why most CEOs don't have a strategy, they have a plan, and it's costing them growth. To drop these five bombs, I brought Shannon LB Susco into EOFire Studios. Shannon is a two-time exited CEO, author, and founder of Metronomics, whose system built from growing and exponentially selling two companies

Now helps over 3,000 CEOs worldwide grow through leveraging this value building system. And today we talk about going from strategy to system, execution that sticks, building an A-player team, and oh so much more. And a big thank you for sponsoring today's episode goes to Shannon and our sponsors. Fire Nation Meet Hotworks, the number one boutique fitness franchise with 850 plus locations. They pioneered virtual workouts inside infrared saunas.

With recurring membership revenue, a low labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hutworks.net slash franchising to learn more. Stop duct taping your business together. High Level runs your website, your funnels, email, automation, scheduling, payments, and memberships all in one place. And when you sign up at highlevelfire.com, you get a 30-day free trial plus my exclusive bonus stack that includes weekly office hours with me and much more.

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