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The Jordan Harbinger Show · 2026-11-05 · 81 min · 16,591 words

1409: Lindsay Owens | How Your Own Data Is Used to Overcharge You

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Welcome to the show. I'm Jordan Harbinger. On the Jordan Harbinger Show, we decode the stories, secrets, and skills of the world's most fascinating people. Our mission is to help you become a better informed, more critical thinker through long form conversations with a variety of amazing folks. From spies to CEOs, athletes, authors, thinkers, and performers. Even the occasional tech luminary, cybercrime investigator or terrorist kidnapping survivor, and if you're new to the show or you want to tell your friends about the show, I suggest our episode starter packs. These are collections of some of our favorite episodes on topics like persuasion and negotiation, psychology and geopolitics, disinformation, China, North Korea, crime and cults, and more. That'll help new listeners get a taste of everything we do here on the show. Just visit JordanHarbinger.com slash start or search for us in your Spotify app to get started. Today on the show, personalized pricing sounds like a deal tailored just for you. Sometimes the tailored part is how thoroughly you get screwed. Today our guest Lindsey Owens explains how the same groceries can carry different prices for different shoppers, why buying a product may no longer mean you can actually repair it, and how to push back when companies turn your own personal data against your wallet. Here we go with Lindsey Owens.

This whole idea is interesting because, you know, we've heard That Yeah, oh, if you log on to a website using a VPN, right? V PN companies will be like, If you use a VPN when you buy a flight, maybe it'll be cheaper. And I was like, Oh, is that a thing? Is that real?

And your book is like, hey, not only is this maybe real, but a bunch of other stuff that you don't even know about. is going on where you're kind of getting custom pricing. Which sounds really good, but is actually terrible. Most of the time. So

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