#358: Ken Block — The Art of Marketing with a DC Shoes and Gymkhana Legend (500M+ views)

Optimal minimal. At this altitude, I can run fly out for a half mile before my hands start shaking. And I answer you personal question. Now it is seen. What if I did the eye? I'm a cybernetic organism, living tissue over metal into cellar. No This episode is brought to you by LinkedIn Marketing Solutions, the go to tool for B2B marketers and advertisers who want to drive brand awareness. Generate leads.

Or build long term relationships that result in real business impact. Could be all of the above. I've had Reed Hoffman, co-founder of LinkedIn on this podcast a number of times. often called the Oracle of Silicon Valley for many different reasons. And uh he, among other people, and friends of mine have made me more and more interested in LinkedIn as a platform, as an ecosystem in the last few years. And it's it's very nuanced, it's very subtle, but can be used in some very powerful ways.

With a community of more than five hundred and seventy five million professionals. LinkedIn is gigantic, but it can be hyper specific. You have access to a very diverse group of people all searching for things they need to grow professionally. That is explicitly the purpose of LinkedIn. And four out of five users on LinkedIn are decision makers at their companies. So you can build relationships that really matter. that can drive your business objectives forward. That can also have a high LTV, lifetime value. LinkedIn has the marketing tools to help you target your customers with precision, right down to, among other things, their job title, company name, industry, et cetera. This is important because better targeting equals a message that your customers actually care about.

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