The Most Hidden Path to Financial Freedom in America

Franchising is one of the most overlooked paths to wealth in America. That's a very bold statement. There are more millionaires generated from franchising than all combined players ever in the NFL. And there's a number of private equity family offices starting to get further and further into franchising. And they're buying both large franchisees or they're doing roll-ups. You made this bold claim and I want to fight you about it now. I'm totally on your team. Traditionally franchising gets looked at as like Alright, it's either McDonald's and Subway and you gotta have three million dollars to do it, so only the wealthy can actually do it. But there's 4,000 franchise brands. And if you're willing to do the research, willing to do the work, there are a lot of hidden gems of brands and industries that are really taking off. So explain the path. What's the game plan? This is such a good hidden gem, I don't wanna talk about how I did this. I feel like I can rule the world, I know I can be what I want to Alright, what's up? Welcome Alex. Alex is

The franchise guy that we have invited on the pod. So I don't know if that's what you normally get called but that's what we're calling you. So This podcast called My First Million. One of the reasons we originally called it that was because there was all these different ways people made a million dollars. And in my first ten episodes, I think I had a guy who did it in real estate. A guy who did it with Amazon FBA, a guy who did it playing poker. And I was very fascinated just to hear All the different ways you can win in business for two reasons. One, I wanted a menu of options I could go choose from. How can you know which one sounds most appealing to me? Which one sounds like it fits me. And the second is

I like just hearing that you could be do it in all these different ways because it makes the impossible feel extremely possible. I remember when I was sort of pre-success. It felt like winning was like Just this needle in a haystack. I couldn't find it. And then as I've been doing this podcast, I realized It's a haystack full of needles. You there's so many to choose from. There's so many different ways to win. You're gonna talk about

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