SPI 839: Less Marketing for More Profit with Allan Dib

The best marketers in the world. did only a few things. They did one or two things that really moved the needle. And that's what lean marketing is all about. How can we do less But get a much bigger result. So how can we do a few things but get a massive impact rather than spread our focus on a thousand different things and really make no progress on any. So again, it's about simplifying marketing, but it's simplifying marketing implementation.

I recently had the pleasure of meeting our guest today when I went to an author's retreat. in Nashville. And I remember seeing his book. I didn't know who the author was But when I finally got to meet him, we just connected immediately. I didn't know that he was actually a fan. of the SPI podcast and what we do here.

And he is the author of a book called The One Page Marketing Plan. You might have heard of that. It is And still continues to be a bestseller. It has over ten thousand reviews. On Amazon, which is Actually quite wild.

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