Is Niching Down Overrated in 2026? (Welcome to AskLiz!)

What is up? My name is Liz Wilcox and you are listening to Ask Liz, the bite-sized weekly-ish podcast episodes to answer your questions on online business, entrepreneurship, basically anything, business, lifestyle design, and personal development. And this might sound familiar to you, Pat. The Pat Flynn, right? He used to have a podcast called Ask Pat and they retired it after what a thousand something episodes.

Well, we are bringing it back for you and to you. And just like Pat, you know what? Guess what? I'm here for you. Each episode I'll feature a question from you, whether you're coming from our main SPI podcast, our SPI community.

my email marketing community or someone who has recently discovered the SPI universe. And to honor our founder today, and always and the original Aspat show, just like he did before, anyone featured on this show is definitely getting a t-shirt because who doesn't like free swag? So this episode in the newish format is brought to you by you. Pat gets so many questions that he literally had to call in for backup. And honestly, it is an absolute honor to be here.

We already have this episode, so unlocking it is cheap and permanent: the full transcript (11 minutes, 1,735 words), segment and word-level timestamps, and .txt, .srt, .vtt and word-level JSON downloads, as many times as you like, forever.

No account needed, we create one from your checkout email. With credits it is 1 credit; packs start at 5 episodes for $3.49, and monthly plans are cheaper still.