Patek Philippe: Watch Perfection - [Business Breakdowns, REPLAY]

This is Matt Russell and I wanted to share a few notes ahead of this replay on Patek Philippe. Patek, or Paddock, to the watch lovers, is the single most impressive branding story that I have come across in business. And our guest, John Reardon from Collectability, details some of that in his discussion of the early 90s era for Patek. in our conversation. I would just mention that John is the ultimate Patek historian and he has every detail you can possibly imagine about the history of the business and the brand.

He's written books, he's worked for the company, and he continues to revolve around the company today. The other thing I would mention is that this episode was recorded and released before the polarizing release of the Cubitus. And I would say it's safe to say that the watch community had a collective meltdown upon that release, but when you go through John's old writing and John's details about the brand, you'll notice this is somewhat common for their watches. The Nautilus being a good example of a watch that sold but didn't sell particularly well in the early days, and that has become a collector's item to say the least. So

Enjoy this breakdown. I'm Patek Philippe. We will be back to regularly scheduled programming in the coming weeks. This is Business Breakdowns. Business Breakdowns is a series of conversations with investors and operators diving deep into a single business.

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