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The Smart Passive Income Online Business and Blogging Podcast · 2026-06-19 · 7 min · 1,038 words

Will These New Lead Magnet Ideas Grow My Email List?

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

What up, what up, Liz Wilcox here, and you are listening to another little bite-sized weekly podcast episode of Smart Passive Income called Ask Liz, where I will answer your questions, anything online biz, entrepreneur related, lifestyle design, personal development. You ask it, I answer it, and each episode, as you can probably figure out, I'll feature a question from you, whether you're coming from our main SPI podcast, our SPI community, my EMM community, or someone who has recently discovered the SPI universe. And to honor our founder and the original Ask Pat show, just like he did before me, anyone featured on the show is definitely getting a t-shirt because who doesn't like free swag? Alright, let's get into this week's question. Hi!

I'm Linny from Oregon. I'm an author and I'm at a loss of what to give away as a freebie. My books are faith-based and I just don't get what to give away. Tools, tips, resources, none of it makes sense to me. All right, Linny, there are so many ideas for authors, but I want to first say totally get it.

You know, when we hear typical advice about creating a lead magnet and opt-in a freebie. and using that to get people on your email list. Oftentimes when you're an author just trying to get more readers, you're not necessarily trying to create digital products or information products. It can feel kind of, I don't know, like that advice isn't for you. But I promise you, people are joining authors email lists and they're doing it with freebies.

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