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Masters in Business · 2024-12-11 · 16 min · 2,298 words

At the Money: Optimizing Personal Health in Finance

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Bloomberg Audio Studios podcasts radio news I feeling good like I should when in the blue or around a neighborhood feeling blessed never stress Got the sunshine on my Sunday bed s everyone on Wall Street is looking for an edge. We deploy quant models, hire analysts, run various simulations, all to gain the slightest advantage that might be worth a few basis points over a year. But what if you were overlooking a giant source of alpha? I'm Barry Ridholz, and on today's edition of At the Money, we're going to discuss how Wall Street has been using personal health to gain a competitive advantage.

To help us understand all of this and its implications for your portfolio, let's bring in Phil Perlman. Previously he served as executive editor at Stock Twits and was chief behavioral officer at the Bank of the Ozarks. Today he runs the Pearl Institute, focusing on personal health. and the process of making effective change. So Phil, let's just start with a basic question.

What is fitness alpha? Fitness alpha is a model of performance. And we can derive alpha in markets from so many different areas. And, you know, just as a very brief primer for those who might not know, alpha is this idea of how much we outperform.

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