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Behavioral Grooves Podcast · 2025-09-29 · 71 min · 11,801 words

The Secret Psychology Behind 17 Iconic Brands | Richard Shotton

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Welcome to Behavioral Grooves, the podcast that explores our human condition. I'm Kurt Nelson and I'm Tim Houlihan. We talk with researchers and other interesting people to unlock the mysteries of our behavior by using a behavioral science lens. Yeah, and today on Behavioral Grooves, you get to hear me interview a return guest, Richard Shotten, about insights from his new book. hacking the human mind, which is a wonderful foray into behavioral science and the behavioral science behind 17 very successful brands.

It was a great conversation. Tim. What? Tim. What?

What? Are are you gonna act like you were part of this fabulous interview? Well Um because you weren't. I mean, you left me to dry all by myself out there.

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