i got internet famous... if i started again from scratch, here's what I'd do this time

People do not want information, they want a feeling. There is no such thing as too long. There is only too boring. You need A plus content with C minus delivery. The rule of 100.

100 videos every time, choose one thing to do better. If you've ever thought about building an audience or building a brand online, this video is for you because I've done it. five years I've built a podcast. This podcast has done over 100 million downloads. We've got a million YouTube subscribers, half a million on Twitter.

I've got some experience at building audiences and I've learned what I would call a pretty um non-conventional playbook. So this is my non-obvious advice for you because you've heard all the obvious advice. The obvious advice is you should post consistently and you should do X, Y, Z. This is not that. Okay, so here's the advice that if I was sitting down younger me who was interested in doing this, actually wanted to be a content creator, wanted to have an audience, um, these are kind of the hard lessons learned.

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