The Obsession That Built Nike | Phil Knight

Every runner knows this. You run and run, mile after mile, and you never quite know why. You tell yourself that you're running towards some goal. Chasing some rush. But really you run because the alternative stopping scares you to death. So that morning in nineteen sixty two, I told myself

Let everyone else call your idea crazy. Just Keep going. Don't Star.

Don't even think about stopping until you get there. And don't give much thought to where there is. Whatever comes, just don't stop. That's the precious. Present urgent advice I managed to give myself out of the blue.

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