How to win in ecom in 2025 (from a $200M/yr marketer)

I'm glad you guys invited me here because you're slumming it down with like the ecom millionaires again. This is like a make a wish type of episode for us. I feel like I can rule the world, I know I can be what I want to I put my law in it like my day's off. On the road less travel, never. There's really two things that I need to talk to you about. There's two reasons you're here. Number one. I cannot believe That you sell hundreds of millions of dollars of this stupid little wallet. This is unbelievable to me. It's been blowing my mind ever since I found that out. And now you're here finally to give us some answers. And two,

Um, I think you're very opinionated when it comes to ecom. You don't hold back, you don't pull punches. And so we like that. We like spicy guests, and I think you're you're gonna be able to have both of those things for us. I think you sh you should smack Sean right now for calling his stupid little wallet to do that. Stupid little wall I'm just trying to get him fired up. I told you he gets fi he gets fiery, he gets feisty, so I wanted to you know stir the pot a little bit. You you better play nice. I'll dox your your e commerce brand. He knows he's got he's got some uh promot on me. Dude, I've been a uh I've been a Ridge wallet owner since two thousand and sixteen or seventeen. You know, Ridge uh sponsored the hustle. Well, dude, thank you for the support. And you guys were super early for newsletter sponsorships. Like we probably run like a pretty big sponsorship. like ecosystem now. We sponsor like a ton of newsletters, like

You know, YouTubers, obviously. You guys were like one of the first people selling that ad space. So Yeah, and you know what I learned about your guys' industry. Well, just any marketer who's savvy is people like you and Sean. You guys know how to find early interesting stuff. And you take all of the risks. And you and you just you understand the arbitrage, like the underpriced opportunity. And so we had a lot of smart people who would buy these ads with us, and I'm like, I can't believe they're doing this. This is so unproven. And then I realized that that's like the theme of a smart marketer, which is throw dollars at a variety of things and then exhaust it on once everyone else comes and finds it. Yeah, it's at arbitrage, right? Like everything's attention. So if I'm giving Facebook

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