Greatest Hits #2 - How to Build a $100 Million Deodorant Business Starting With Only $1,000

Alright, what's happening? This is another edition of my first million greatest hits, where we look back at some of the past episodes and uh do some call outs of my favorite parts and explain to you why they're interesting and Well, you'll you'll you'll understand in a second, but This episode, Sean actually said it's his favorite episode of all time. Um, last week we just did one with Sulli Ali. So Sulli Ali, if you go through your p Spotify or iTunes feed, you'll see the Souli Ali one. He started and sold this company for a hundred million dollars and it was really great. Awesome guy. I love him. I know him. I think he's great.

But this episode is actually with his brother, his younger brother, probably three years younger, and he sold his company for a hundred million dollars, except this company Sorry, Sulli. It's more impressive. And it's more impressive because He sold it for a hundred million dollars with zero money raised. So he um Well they actually ended up r th they raised like four hundred thousand dollars, like weeks or months or something like that before they sold, but basically he started the company when he was at his

Early thirties. For like a thousand dollars and In only two and a half years Uh, he scaled to a thirty million dollar run rate and then he sold the company for a hundred million dollars in cash to Procter and Gamble. And he did that all in two and a half years. And I was actually with him.

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