#698: Dr. Mark Plotkin on Coffee, The World’s Favorite Stimulant — Chemistry, History, and More

This episode is brought to you by my very own Cock Punch Coffee. Goodness gracious does it give me the giggles just to say that. This year. One way I've scratched my own itch is by creating cockpunch coffee. The first coffee I've ever produced myself and which I now drink every morning. It is a tie in to a fictional world that I created, but that is another bizarre story for another time. Now there is some karmic upside to this whole project that I'll get to in a second. Back to the coffee. I enlisted the help of world class experts. I have access to a lot of them and tested dozens of variations over many months. As longtime listeners know, I have very high standards when it comes to coffee, and I have been diagnosed also with moderate severe OCD, so I pay attention to the details in this case. And that is actually a true statement. After dialing in the sourcing, roasting, and more, this is the combo that finally made me say, this is the one. And it was very clear, it was immediate

It was Practically. Instantaneous. Nothing else had quite hit the mark, and then this one did after a lot of tweaking. To learn all about it, check out cockpunchcoffee.com spelled as it sounds, which is a mighty strange website in and of itself. Now here's the karmic side. 100% of my cockpunch related proceeds date. which are now around two point five million dollars, including those from Cock Punch Coffee, go to my nonprofit foundation, the Psi Foundation, which focuses on cutting edge scientific research and other uncrowded bets. Many of the game changing early stage psychedelic research that you've read about in the press, the news, the media,

over the last five years has been funded by the SISA Foundation behind the scenes, but that is not all that it does. To learn more about the latest projects that I am working on, you can check out Cisefoundation.org. That's spelled S-A-I-S-E-I. foundation dot orse foundation dot org Six. means, among other things, rebirth in Japanese. And having spent a lot of time there, that word has special meaning for me on a bunch of levels. And if you'd like some of the best coffee in the United States, at least in my humble opinion, check out cockpunchcoffee.com. I think you will love it as much as I do, and by buying a bag, you're doing some good at the same time, since my portion of the proceeds, go to the foundation. Grab a bag or two or three at cockpunchcoffee.com one more time because I get the giggles just saying it. That's cockpunchcoffee.com.

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