Moms Demand Action Founder on What It Takes to Lead Change
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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit on November 12th with top CEOs and master classes on AI and growth. HBR executive subscribers attend free, with exclusive programming November 13th. Learn more at hbr.org slash innovation summit. I'm Allison Beard. And I'm Adi Ignatius, and this is the HBR Ideacast.
Adi, we are going to talk today about how to make change, whether it's in your organization or a problem that you see out in the world that you want to fix as an entrepreneur or something that you'd like to see happen differently in society. You were a senior leader for a really long time, but I think even from that perch, effecting change is really hard, right? Yeah, look, I love this topic. As a senior leader, I learned that to drive a new initiative, to introduce something dramatically new, I had to really own it, I had to really drive it, and most importantly, I had to sustain it.
It's easy to get that initial passion and that initial buy-in, but you need processes and continuing energy to really keep something going for the long term where it makes a difference. And so our guest today has lots of personal experience with. This. She is Shannon Watts, the founder of Moms Demand Action, which is the nonprofit organization in the United States that pushes for gun safety legislation. She didn't consider herself to be a leader or a change maker when she launched this movement.
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