HIGHLIGHTS: Niels B. Christiansen
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Hi everybody, tune in to this short version of the podcast, which we do every Friday. For the long version, tune in on Wednesdays. Hi everyone. Today we are exploring the building blocks of one of the world's most beloved brands, Lego. And I'm here with Nils Christiansen. Who's led Lego since two thousand seventeen, and we are going to learn about their remarkable business model and what makes this company so special. So uh warm welcome, Hills. Thank you very much. So I was on um I was on the train last weekend. uh down from the Norwegian mountains and I happened to sit next to this lady and um I was preparing for this uh for this podcast and I asked her hey what would you what would you
What do you want to ask? The CEO of Lego. And then she went completely silent. And she said. If you meet the CEO of Lego.
You have to thank him. For having made My sixteen year old son interested in engineering. So on behalf of uh her and millions of others, you know, thank you for what you have done. It's incredible. So let's just start at the top. What what does it really mean to
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