SPI 944: How to Attract and Land Brand Deals with Justin Moore

If one of the ways in which you believe that you should be generating revenue as a creator or media company is partnerships, sponsorships, brand deals, you can't just rely on these brands stumbling across your storefront. You have to be proactively reaching out to them and letting them know you exist. Start tagging them on social media. That's one of the best ways to get on their radar is organically professing your love for the tools and the services and the brands that you authentically use. And a lot of creators tell me like, Okay, well, if I'm talking about them for free. Why would they pay me? You have to understand that like a lot of these brands and sponsors, when they run campaigns, they have very specific things that they want you to say, sound bites that they want you to talk about that they can cut apart and repurpose for paid ads. Or maybe there's some sort of seasonal promotion, like a back to school campaign or a holiday campaign or something like that. And there's a coupon code, but you're not saying those things organically. And so I think it's just like an important reminder that like you having, like you said, the agency to

start championing them to reach out to them proposing, you know, an engagement could be the foot in the door that you need. Okay, if you're trying to earn a revenue, you know there's a million ways to do it. One of those ways might be just right under your nose and you don't even know about it yet. And we have an expert on today. Justin Moore, who is the author of Sponsor Magnet, and of course I'm here with Liz as well. We've both had experience with sponsorships before, but we wanted to bring somebody in to really tell it like it is what's working now. With sponsorships. and brand deals. Justin, welcome to the podcast. Thanks for being here.

Pat, Liz, I'm thrilled to be here. I just before we start, I need to give you your flowers. Very important because My book, Sponsor Magnet, would not exist without you, Pat. I think you may or may not know this, but you gave me some real tough love in the early days of writing this writing a book and you basically said you need to write the sponsorship book because I was gonna write something completely different. I remember that. And so this honestly probably wouldn't exist without you. So I appreciate you, man. Well it is the book to read if you are getting into sponsorships and brand deals, which, you know, that kind of

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