Turning Forgotten Music Into Frontier-Market Cultural IP with Vik Sohonie
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Boom, shake the room, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down turning forgotten music into frontier market cultural IP. And to drop these value bombs, I brought Vic Sahoney into EOFire studios. Vic is the two-time Grammy nominated founder of Austinado Records, uncovering rare music and building frontier market cultural IP from Africa, Asia, and beyond for global audiences and investors. And today we talk about going from passion project to Grammy recognition, the future of music, unlocking cultural IP, going beyond content, and oh so much more.
And a big thank you for sponsoring. Today's episode goes to Vic and our sponsors. Fire Nation Meet Hutworks, the number one boutique fitness franchise with 850 plus locations. They pioneered virtual workouts inside infrared saunas with a recurring membership revenue, a low labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hutworks.net slash franchising to learn more.
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