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The Next Big Idea · 2026-09-10 · 101 min · 20,135 words

A Storytelling Masterclass with Will Storr (NBI Vault)

Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player

I'm Rufus Griscom. And I'm Caleb Bissinger. And this is the next big idea. Today. Everything you'll ever need to know about the art and science of storytelling.

Story is what we do. Story is who we are. Story is human life itself. This is no exaggeration. That's a line from a new book, a fantastic new book.

By Will Store. We just love Will Store here, the next big idea. We had him on the show a few years ago to discuss his last book. The status game. It was a conversation that I keep coming back to that that fundamentally shifted how I think about humans. About what makes us tick.

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