Mickey Drexler: The Art of Selling with Retail's Merchant Prince

What I do I have a photograph In my mind. I go into a shop It paints a picture or it doesn't. one bad color in a great painting that changes

throws off the whole painting. It's like the wheels, the ugly wheels on a Mustang. And I mean that every car now is ugly wheels. I can't get over it. You know, you see the wheels, it's like having a bad button. on a sweater like this. This is one of the best sellers. And if you put an ugly button on this

That's but you notice. Yeah. And I say never give a customer A reason not to buy something. Welcome to the Knowledge Project. I'm your host, Shane Parrish. In a world where knowledge is power, this podcast is your toolkit for mastering the best of what other people have already figured out. Most people think retail is about selling things. Mickey Drexler proved it's about selling dreams.

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