SPI 867: How to Build a 7-Figure Business in a Boring Industry (And Have Fun!) with Sam Vander Wielen

So I became a corporate lawyer at the ripe old age of 23 and literally from the moment I sat in that cheap office chair, I thought, oh no, what have I done? So the very first thing I did, I built my own website, I started studying SEO, but I also tapped into what I knew my audience liked. I talk about my personal journey of what's happened with my parents dying and me having brain surgery. And then a lot of people have been like, by the way, how have you built this kind of business? Like you're a lawyer, does this and you only sell two things?

And so I really wanted to like give it all away. I taught my funnel building strategy. how I think about email list building, the way I turn all of these stories into content. Yeah, I don't know why we overcomplicate it with all these like tips and tricks and trends, but I'm like, my product is really good. I'm really good at explaining it because I understand what you need and what problem it solves and why that will help you.

And then I just show up and do a really good job with the product. Some of my favorite success stories are ones where people they struggle a little bit in the beginning and they find the thing that works. But even in the beginning of that new thing, they're not quite sure and then boom, things start to take off. And that's exactly what I'm happy to share with you today. Today we have Sam van der Whelan, who was an attorney doing her thing.

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