How to Spark Creativity in Work & Life | Matt Arnold and Adam Hansen

Welcome to Behavioral Groups, the podcast that explores why we do what we do. At the intersection of human behavior, science, and the real world. I'm Kurt Nelson, and I'm Tim Hulahan. Today we're exploring a topic that's essential to both personal growth and organizational success. Innovation. And not just any aspect of innovation, but specifically the fascinating crossroads where innovation meets behavioral science.

Innovation is often seen as this mysterious process that only certain creative types can tap into. But our guests today make a compelling case that innovation is actually hardwired into our DNA as humans. And that we're all innovators by nature. Yet despite innovation being part of who we are. Many

Organizations uh don't allow that and struggle with it, and we don't identify as innovators. Even though surveys show most business leaders rank innovation as one of their top three priorities, many admit that they don't feel prepared to actually make it happen. So what's going on here? What gets in the way of our natural innovative tendencies and more importantly? What can we do about it?

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