Critical Branding Mistakes That Could Sink Your Business

You probably don't need me to remind you that Cracker Barrow made the headlines for all the wrong reasons not too long ago. They ditched their iconic logo and it created a huge mess. Their stock lost nearly $100 million in value overnight. and they became a laughing stock on the internet. Branding is vital for businesses, and as Cracker Barrel showed us, getting it wrong can cost you big time.

That's why this video is all about the right way to build a trustworthy brand. Today John Felkins from Autre Leadership is sitting down with our senior creative officer Tim Newton, who will show you what it takes to develop a brand that customers love, and more importantly, how to avoid making a nine-figure mistake like Cracker Barrel. Well, Tim, we're here to talk about something really interesting that's happened, and that is this whole Cracker Barrel rebrand thing. Why was that such a disaster?

you could pretty much just boil it down to these changes look like they forgot their values, you know, and that that's basically what happened, you know? Yeah. And so uh there there are certain things that we that we've grown to expect about Cracker Barrel that people love and and have known about Cracker Barrel for decades. And then all of a sudden, bam, like that, the design says something completely different. Yeah.

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