#392 Michele Ferrero and His $40 Billion Privately Owned Chocolate Empire

This will be one of the most incredible founder stories you're ever gonna hear. For his entire seventy year career. Michael Ferrero was solely focused on serving his customer. As you'll hear He gives his customer a name. And he focuses on inventing on her behalf.

He invented products that no one else was able to create. was absolutely obsessed with crafting a high quality product. And he ran tens of thousands of experiments throughout his life. Every single experiment was aimed at making a better product for his customer.

And as I was reading about Faro's approach to building his business, I kept thinking of the similarities that he had with my friend Karim, who is the co founder and chief technology officer of Ramp. Karim is one of the greatest technical minds working in finance, and I spent a lot of time talking to him, and every single one of our conversations centers around. His obsession with crafting a high quality product. and using the latest technology to constantly create Better experiences for his customers.

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