How to Think Big with David Friedberg, Founder of Cana
Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio
All the work we do at TPB is oriented around how do we change systems of production on planet Earth. So that um we can make things using less energy, less land, less natural resources. Um I I'm a big believer that sustainability in the twenty first century does not arise from convincing consumers to consume less. I think sustainability arises from building technology based solutions that let consumers consume more. And dropping the price and dropping the environmental impact. And that's what technology allows us to do. So if you go back to the industrial revolutions, you know, of the 19th and 20th century, we built factories, right? We've we put all this technology in a big machine and a big facility, and we used it to make stuff over and over again. And that dropped the price for consumers because we automated in a big factory.
Turns out that the technology of that factory, as all technology does Shrinks. Gets faster, gets cheaper, gets better. Let me brag about you for a second,'cause you're not a very You're a very humble guy. You're not a very bragworthy guy.
When I first started hearing you talk, um, which was not on the All In podcast, I went on YouTube and I heard you give a talk back when you were doing Climate Corporation. And I remember thinking this guy's pretty smart. Um you were given a talk at some school, I don't know what it was. And I started Googling you then and saw wow this guy's actually He did that and then he did some impressive stuff since then. So let me just brag on you for a second. So you were at Google two thousand four, two thousand six, some some range like that. So
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