How Being Boring Saved My Coaching Business with Christie Mims

Like that Spark Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, the only daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking down how being boring saved my coaching business. The founder of Coach Pony and Chief Sweatpants Wearer, Christie, has helped over 30,000 coaches learn the business skills they need to get paid to coach. In today's Foundation we'll talk about how to be boring and why to focus on it. We'll talk about the number one lesson learned from that experience, what Christy wishes she had done differently, and her best piece of advice for an entrepreneur struggling right now and to owe so much more. And a big thank you for sponsoring today's episode goes to Christy and our sponsors. Have you ever said to yourself, one day I will write a book? If yes, then I have an opportunity for you. Author one hundred is a one hundred day program where I will personally guide you one on one to create, write, publish, and market your book. I will provide daily guidance and mentorship every step of the way. Head over to Author100.com to sign up for a free call with me to chat about the details. Author100.com.

Christy, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with. I'm not sure if most people disagree, but for me, becoming successful means you need to do much less than you think. Just do it better. Just do it better, Fire Nation. And if you were a little intrigued by the title today, how being boring saved my coaching business, well We're gonna be breaking it down right now because you weren't always boring. I mean, Christy, I interview I interviewed you back

on September eighth, twenty fourteen, and you were not boring. But then something happened to your business They made you focus on boring. Tell us more. Yeah, so absolutely. Um, what happened happened in twenty twenty one. And John, you may remember this, but Or maybe not actually because of the way your business runs. But in that time, all of the privacy laws started to be implemented from in Europe. And then of course that rippled across the rest of us on all of the major ad platforms. And what happened in my business was that all of a sudden we were no longer profitable at all.

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