#343 The Eternal Pursuit of Unhappiness: David Ogilvy

This book is about philosophy. It's about ethos, beliefs. And all those things which gentlemen love to yap about. If it's any consolation, though. This book is also about sex. As it's written primarily to address a rather awkward question.

Can a two billion dollar gorilla Like Og V. Ever be svelted? Sultry and sexy again. The Og V agency of the nineteen fifties and nineteen sixties was far hotter than WK, CB, these are all these other competitors that they're listing at the time.

And the rest of them combined. The question is, can we still be gorgeous now that we're several hundred pound heavier? The answer to our dilemma can be summed up in two pithy words. Divine discontent. decades before advertising profits were preaching good enough and good enough.

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