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Entrepreneurs on Fire · 2026-10-02 · 24 min · 4,334 words

How to Build and Scale a Category-Defining Firm Without Losing Culture with Nick Leopard

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Hmm Ready to rock today, Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the All-in-One Sales and Marketing Platform. Today we'll be breaking down how to build and scale a category defining firm. Without losing culture, and to drop these value bombs, I brought Nick Leppard into EOFIR studios. Nick is the founder and CEO of Accordion, an AI and data powered financial consulting firm focused on private equity. Culture as a strategy, scaling without dilution, and oh so much more. And a big thank you for sponsoring today's episode goes to Nick and our sponsors. The foundation has coached over 2,000 students to find painful problems and turned them into software businesses. Their 12 week cohort takes you from no idea or software experience to finding a real problem in pre-selling the solution. No idea, no coding, no technical co-founder. The next cohort launches January 2027. Join the wait list at

The foundation dot com Stop duct taping your business together. Highlevel runs your website, your funnels, email, automation, scheduling, payments, and memberships all in one place. And when you sign up at highlevelfire.com, you get a 30-day free trial plus my exclusive bonus stack that includes weekly office hours with me and much more. Visit highlevelfire.com. Hi. Level Fire dot com. Nick, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

I've been at this for sixteen years and I think a lot of people look at all the glamour that comes with with founding a company. And I'll still say today like All that stuff is is really nice, but it is not glamour. It's still hard. I w Coming every day. I'm fortunate to work alongside people I really trust and respect.

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