#60 - YC Demo Day Startups #2, Importing Foreign Innovations & Collaborative Copywriting

Alright, everyone, we have Jordan Harbinger on and I'm gonna tell you why. So we get a lot of uh a lot of people asking us questions on how to do different things that we talk about in the podcast, and that's great. Um and we do the same thing, Sean and I. Uh and one of the folks we turn to on a regular basis, I'm texting him all the time, is Jordan Harbinger. So Jordan um has he's had podcasts for thirteen years now. He's been in the top one hundred for uh almost that entire time. And he's got a great pod called the Jordan Harbinger Show where he talks about social engineering. Yeah, in particular he teaches uh Navy SEALs how to do social engineering. He teaches intelligence agencies special operations. It's incredibly fascinating. He dives deep with his guests to learn how they think, why they think, and it's really, really, really fascinating and it's something that I've been listening to for years. But he has one episode Uh that's incredibly fascinating to me. And that's about the guy from Catch Me If You Can't, Frank Abignale. Is that his name, Jordan? Yeah, Frank Abignell. He's a fascinating character. He came on the show and we h spent a long time talking about the psychology behind how he was able to trick so many people. So to refresh people's memory, he posed as an airline pilot, which is kinda terrifying, a doctor and an attorney.

All of these are pretty specialized. You know, look, if you're just pretending to know how to stock shelves at a grocery store, like that is something where somebody who does that for a living could probably catch you, but the n a normal person might not have any idea. Now, when you're pretending to be a doctor The stakes are pretty high, man. You know, l law kind of uh trickier to pass the bar exam, that kind of thing. So the airline pilot, of course, is the really takes the cake. He did this all in his twenties. And we spent a ton of time on the Jordan Harbinger show discussing and dissecting the concepts behind why people believed him. These same concepts work even now. He's told us that it's actually easier now for fraud, scams, con men to operate than it was back then. Because you'd think, oh, now we have computers, we can verify everything. Back then they didn't have that. The communication took longer. Now though people trust the machines too much. So you can trick people and you can trick machines. Things just got even more complicated and he d that's what he does now is teaches Law enforcement, FBI, and citizens like you and I, how to avoid common scams and fraud. All of course while dissecting the psychology behind it. So I loved this episode. It was one of my favorites. I remember watching this movie years ago, and then I immediately read the book and I was fascinated. I'm a schemer and and I like building businesses and uh

Just like what I call scheming. I like doing things and whenever you see someone doing something like this, I mean they romanticized it and made it uh and made it sound like like it was kinda cool to go and and become a a pilot and so he gotta use it a little bit for evil, but what are some techniques and tactics and strategies that he used to Persuade people that you think people now should capitalize on. So something that he used that I actually to a certain degree also used in my twenties. is the element of fear. And now look, I don't mean you're scaring people and pulling guns on them and making them freak out, but for example, I used to talk my way into concerts before I could afford to go to them. And the way that I did that was I would show up and say, Hey, I am from this magazine from this German website or whatever. And people would say like well, I don't have anything on the I have no reservation for you.

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