SPI 831: How to Find a Winning Strategy with Seth Godin
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
You're not the one who's supposed to get the word out. If you write a book and give it for free to ten people who trust you. And no one asks you for another copy. He didn't write a good enough book.
The idea is not how do I get on Oprah and yell about my book. It's How do I make it so that the ten or the hundred or the thousand true fans Tell you. The others. All the stuff.
That matters. We didn't hear about it. Because the creator bought an ad. Or showed up on our feed. We heard about it because someone we trusted told us about it. I lost sleep.
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