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HBR IdeaCast · 2026-01-27 · 31 min · 4,821 words

The Case For Becoming a Project-Based Org

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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Alison Beard. I'm Adi Ignatius, and this is the HBR Ideacast.

Adi, one of the biggest goals for organizations today is to become more nimble. So you can quickly respond to change, constantly capitalize on new opportunities, and continuously transform your business as the market demands. So we talk about that a lot, right? We need to be more nimble, but how do you actually do that? Well, our guest today argues that the best way is by moving to a more project

driven model of work, up and down the organization from the corporate level to individual teams. He wants us to both ruthlessly prioritize as well as stay fluid so that we're identifying strategic goals, assembling teams to go after them, evaluating as we go, and then either continuing, shifting, or disbanding based on our outcomes. So that sounds really positive and it sounds different from the traditional model of maintaining and growing operations, managing talent. It also sounds really hard.

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