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Behavioral Grooves Podcast · 2026-04-20 · 66 min · 11,582 words

How to Influence Others (Ethically) | Brian Ahearn

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Welcome to Behavioral Grooves, the podcast that explores the behavioral science of our human condition. I'm Kurt Nelson and I'm Tim Houlihan. We talk with researchers and other interesting people to bring you the greatest advice and insights that can help you make your life better. And today we're going to be talking with our old friend Brian Ahern, and this will be, Tim, I think it's our third his third exp uh appearance on the show is that right absolutely it it is uh brian has been a guest on two previous episodes and uh we love Brian in fact he was one of the first guests that actually walked into your living room that's right when we were recording there so when we were doing interviews live in person back in the day

Back in pre-COVID days, back when people used to get together. Crazy idea, isn't it? I know. But this time we're going to talk about something that's a little bit more personal than to Brian than our other conversations just about influence in general. Yeah, and and for those of you who don't remember, Brian is an author and one of only a dozen Cialdini

uh method certified trainers in the world, and he's also the founder of Influence People and a faculty member at the Cialdini Institute. Yeah, uh classic underachiever, right? Uh so Brian has written a new book that combines his love of influence with his deep spirituality. It really brings together two parts of his life that mean a tremendous amount to him. Yeah, so Brian's new book, Influence from Above, takes a story approach which blends the principles of influence with biblical tenets, and the book follows his John Andrews character, uh, who Brian introduced in an earlier book, uh, but how he navigates this.

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