HIGHLIGHTS: Andrea Guerra - CEO of the Prada Group
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Hi everybody, tune in to this short version of the podcast, which we do every Friday. For the long version, tune in on Wednesdays. Hi everyone, today I'm in Milan, the heart of the Italian fashion, and I'm in extremely good company with Andrea Guerta, CEO of the Prada Group. Now, Andrea took over three years ago, stepped into the Prada shoes. And at that time the group has grown quarter by quarter.
Miyomiu is arguably now the hottest brand in luxury and you just bought Versace. So well welcome. Welcome and uh happy you're here. Now Prada is more than 100 years old. What what's the DNA of Prada in short?
You know, Prada is uh is a unique brand. It's uh Prada is a point of view, Prada is an opinion, Prada is culture. Prada is totally winded in certain cultural pillars such as art, architecture, literature, and has always an opinion. And how do you see that in the brand?
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