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This Week in Startups · 2025-11-24 · 52 min · 9,931 words

Even great startups sometimes need to pivot (feat. Francisco Cornejo of Theo) | E2214

Listen to the original audio · Transcribed with NVIDIA Parakeet · Timestamps stay in sync with the live audio

The lesson here is fairly obvious. Running experiments consistently can lead to a founder learning about a new opportunity. This is Ray Crockett, 55 years old, as a traveling salesman. I tell that story because it's never too late. Where did the idea to run this experiment come from?

Can you remember the moment in time? Was it somebody on the team? Was it you? Who had this idea to include prayer? I guess there was always the relationship between prayer and sleep.

Like sleep is universal and prayer was present in most of our families' routines. We are, as founders, also deeply uh spiritual, I would say deeply Christian. And We thought, yes, this is something we would use. Why don't we run this experiment?

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