SPI 885: What's Working on Social Media Right Now

Here's something that might surprise you. The most successful social media creators, the ones on TikTok, Instagram, Reels, shorts, etc., the most successful ones are not chasing the latest trends. I know that was always a strategy. Just do what everybody else is doing. And because everybody else is watching those kinds of things, you will be seen and found as well.

And as much as that used to be true, times have changed. I mean, how many times have you gone online and have seen nothing beats a jet to holiday? And right now you could save fifty pounds per person. That's not that's totally the wrong accent. I can't do accents, just ask my family, they know this.

But you've probably heard that before, because everybody's doing it, and you just get blended in. In fact, I just analyzed the strategies behind some of the biggest social media success stories of 2025, and what I found will completely change how you think about growing your audience. And right now in this episode, I'm going to share five principles that are working right now, not just for big creators, but for everyday entrepreneurs and business owners like you who want to build a meaningful business online. Plus, I'll tell you about the one mistake that's keeping 90% of creators stuck in what I like to call maintenance mode and how to break free from it starting now.

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