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Entrepreneurs on Fire · 2026-07-21 · 21 min · 3,915 words

Why Waste System Design is the Most Visible Way to Communicate your Organization's Commitment to Sustainability with Julianna Doherty

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Who's ready to rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform. Today we'll be breaking down why waste system design is the most visible way to communicate your organization's commitment to sustainability. And to drop these value bombs, I brought Juliana Dhorty in the EOFire studios. Juliana is the CEO of Recycle Away.

helping organizations design intuitive waste and recycling systems that align sustainability with branding, human behavior, and operational efficiency across corporate campuses, universities, and public venues. And today we talk about why recycling systems fail, real-world success stories, who owns sustainability beyond symbolic sustainability, and oh so much more. And a big thank you for sponsoring today's episode goes to Juliana and our sponsors. Fire Nation, if you have a high-ticket offer and need more quality leads, Nexus install is designed for you. We'll book you 8 to 20 qualified calls each month, then train you to run the system yourself.

Email my team at john at eofire.com to learn more and see if Nexus is the right fit for you. If you are building a real business, you need real infrastructure. High Level gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award-winning 24-7 supports. Get a 30-day free trial in my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com. Highlevelfire.com

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