SPI 925: The Top Lessons from 20+ Years of Personal Branding with Cliff Ravenscraft

I remember there was one guy, his name was Clint Schumacher. And this is a guy who had some big audacious goals. And I'm thinking, how on earth am I going to help this guy? And so I just started digging in and instantly I just had this question that popped up. And I asked him this one question and all of a sudden he just went silent.

And it felt like an eternity. And then he says, oh my gosh, Cliff. He says, I know that you're probably asking yourself if I'm going to be able to get a return on investment. If we were to stop right now, I've already got my entire return on investment for this coaching package and we're not even 15 minutes into this call yet. And so ironically, I thought there's no way on earth I'm ever going to help this guy be able to accomplish this goal.

Today he lives that. It's his lived experience. He was the very first client under that package. And it would not have been possible for him had we not had that conversation. And I asked him that one question that opened up everything.

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