SPI 906: Easy Rules for Crafting Challenges That Convert
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
For the last several years, I've talked about building community and why community is important, not just because we have one here at SPI and one that you could join and be a part of and people have been getting wins and results and all those great things that come along with it, but community is important because this is a way to future proof your brand, to engage those who are following you and help people climb that pyramid of fandom, right? People start out at the bottom where they become a casual audience member, they follow you, they're kind of feeling lonely while they follow your brand. They don't kind of think of themselves as lonely, but they don't see a community there. They're not feeling like they're a part of something.
They're coming into your space, your content, watching your videos, whatever it might be, to collect something and then they move on. We want to bring them into a community so that they could feel a sense of belonging, so that they could feel like they're getting paid attention to, so that they could feel like they are making progress on whatever their goals might be. Ideally, just so that they don't feel like they are alone. And when it comes to creation as a creator online, it's important to not just talk, talk, talk, talk and tell people what to do exactly. You need to motivate them.
And not only do you need to motivate them, you need to get them to move, to actually do something, to get results. And that can be very difficult. A lot of times we don't see any movement from our audience because what we're asking them to do feels so big or feels so grand. Right?
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