How AI Is Changing Strategy: Rethinking What Your Business Is Designed to Do
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Alison Beard. And I'm Adi Ignatius, and this is the H VR Idea Cast. For the last few weeks, we've been exploring the ways that AI is changing leadership and organizations today. We've looked at talent, communication, innovation. And now we're gonna put it all together and look big picture at strategy. Yeah, so there are a couple Big questions on my mind. First, if every company can access these amazing AI tools to generate ideas, to analyze information, write software, to carry out complex tasks.
What does competitive advantage even look like? And second You know, how should companies start redesigning their organizations, their workflows to take advantage of what AI and what humans could do. And how do you do that every day when the technology is so unpredictable, yet getting more powerful? So those are just a few of the questions that I put to our guest today, Ethan Moloch.
He is an AI expert, an associate professor at Wharton, and author of the forthcoming book Coexistence, The Next Phase of AI. He has lots of thoughts about what strategy looks like in the AI era. how companies should be using it to rethink their business and organizational structure, and what human capabilities become even more important as these new tools improve. Here's our conversation. You've been closely tracking advances in AI and constantly experimenting with all the new tools. What is different today than even a few months ago in terms of how New developments should guide the way that leaders are thinking about strategy in particular.
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